Innovative Organizations in the UAE Essay Example | Topics and Well Written Essays - 250 words

Inventive Organizations in the UAE - Essay Example It likewise converged with GasCities to improve creation and increment its quality in the market across Europe and America. The firm is additionally a top imaginative association since it participates in the securing, disclosure and development of fuel concessions (Al, 238). The other top inventive firm is the Emirates Airline that works payload and traveler administrations. The organization is occupied with sports sponsorship of top football clubs across Europe, for example, Real Madrid, PSG and Arsenal among others (Wilson 32). This causes it with expanding its market base past the UAE fringes with the point of beating rivalry from Etihad Airways. The organization additionally thinks of extensive offers that favor global travelers with its nonstop business flights. Emirates Airline is a perceived brand that dispatches most recent departures from the Boeing Company to upgrade extravagance, class and solace (Wilson 56). It is noteworthy to dispatch and differentiate the items and administrations to make a qualification from the competitors’ items. Accordingly, Emirates Airlines and Crescent Petroleum are among the imaginative associations in the

External Marketing Environment Essay Example | Topics and Well Written Essays - 1250 words

Outer Marketing Environment - Essay Example A firm is every now and again absent to the components that influence its future. An advertiser can grasp the showcasing condition through directing a promoting research. Associate to the earth helps an association to alter its limited time blend and perceive new chances. Sheep et al (2011, p. 110) refer to monetary, social and social, business, legitimate and political and segment components as the constituents of the outside advertising condition. Financial Environment There is not any more noteworthy part in the outside condition influencing promoting than the monetary condition. Sheep noticed that the influences the activity of an organization on both at smaller scale and full scale levels. Smaller scale level alludes to the individual organization while the large scale level suggests the more extensive industry, nation or worldwide. I. Gracefully and Demand When there is the nonattendance of government mediation and control, flexibly and request are the essential basic powers of the monetary measurement. Gracefully alludes to the quantity of merchandise and ventures dealers and makers are eager to bring to the market at given costs at a given time (Lamb et al., 2011, p. 112). Request, then again, alludes to the quantity of products and enterprises the purchasers are happy to purchase at a given cost and time. ... At the point when such a circumstance happens, there is either a lack or an overflow. In a serious market structure, when an excess or a deficiency happens, changes happen until harmony is reestablished. On account of an overflow, the cost is normally brought down to fulfill the need level in the short run. Over the long haul, either the flexibly will diminish, as the amounts offered are diminished by certain organizations making creation cuts or by different firms leaving business. At the point when a deficiency happens, an organization should cautiously evaluate whether this condition id brief or is really a market need not being fulfilled. ii. The Market and Exchange In each market economy there is a route at the market harmony cost and amount to be accomplished. The component for doing this by overcoming any barrier among flexibly and request is simply the commercial center. Commercial center overcomes any barrier between what is delivered and what is devoured, making the correct amount accessible to meet the market need (Lamb et al, 2011, p., 113) iii. General Economic Change The financial conditions in a nation and the condition of national economy change after some time. Developments and variances in the economy frequently follow designs and have been portrayed as business cycles (Lamb et al, 2011, p. 113). These cycles generally have comprised of four phases which incorporate downturn, thriving, sadness, and recuperation. Social and social Environment regarding Lamb et al (2011, p. 114), the social condition is recreated in the other four significant situations outside to the organization’s showcasing mix.â

Pics or it didnt happen

Pics or it didn’t happen As I mentioned last week, MIT is a place for talkin’. Looking at the photos from the speech competition, it’s clear that we were fully invested in our stories. The contestants, from top to bottom, left to right: Kate Rudolph, Tetrahedron Packing // Will Drevo, A Man Named King // Jeff Lin, B // Samuel Markson, A Physicists Elevator Pitch for the Real World // Charles Huang, Ice Cream Battleground // Josh Wancura, The Gas Gauge // Anisha Gururaj, Gems of Humanity // Maggie Lloyd, Julia Child // Sam Shames, Proving You Can Dream // Andrew Wang, The Three Ss // Halla Moore, Perseverance // Priyanka Chatterjee, From Generation to Generation // Bruno Faviero, Vision // Bruna Moscol, Our Essence // Jennifer Wang, Two Poems by Taylor Mali It was incredible to hear how 15 different MIT students interpreted the “Proving Them Wrong” theme, and I got a request to share more videos from the competition. I tracked down the other speech-makers from the top 3, so, without further ado, here are the videos for Anisha (3rd place overall) and Brunas (2nd place overall, 1st place audience choice) speeches: Photos and videos courtesy of Tony Eng!

Social Media Sports - Free Essay Example

Sample details Pages: 2 Words: 673 Downloads: 4 Date added: 2019/04/10 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Social media is transforming how fans experience sports. Lets face it, what was once watched only on television is now viewed on a phone, and with the NBAs videos being freely shared on Vine, Twitter, Facebook, Instagram, Snapchat, and YouTube, theres little reason to believe well ever move back to TV. The game is more accessible than ever. Don’t waste time! Our writers will create an original "Social Media Sports" essay for you Create order With the rise of technology and the advancement of electronic devices amongst the youth, people like their sports and the players accessible with the tap of a button. While baseball and football struggle to speed up their games in an effort to appeal to short attention span of Millennials, the NBA already has them in masses and is dominating social media. Each NBA team has a dedicated social media coordinator to help them stay relevant in the media and stay on the cutting edge of what is considered cool. It wont be long before we start to see NBA teams beefing up their social media teams in lieu of traditional staffing. Basketball has become more marketable and watchable than football. The national anthem controversy, the resistance from the NFL to change or to be more open to having more of a social media presence, and an aging fan base are all factors that have contributed to its recent decline in popularity. The brutal nature of the sport is another reason people have stopped tuning in and parents are more hesitant to involve their children. Football has always been brutal however with the recent light being shed on concussions and CTE due to injuries while playing the sport, people are losing interest. I think the NFLs biggest enemy is another sports league: the NBA. Showboating has always been discouraged in the NFL. Cam Newton was admonished for being too arrogant when he performed his dab move in the end zone after a touch down. However basketballs grass roots culture was built on underground mix tapes, crazy seemingly not human dunks, or hitting a three point shot in someones face. They even have a separate competition dedicated just to see who can perform the most outlandish slam dunk. Football just doesnt have the same flair or cool factor, and it never will. Basketball players also dominate fashion, more specifically sneakers. The NBA is currently winning against the NFL in global popularity. The NBA is doing a better job at being more inclusive. There are currently about 100 international players in the NBA. The NBA has an advantage over the NFL. The more profitable the NBA is that creates marketing fund advantages. That means more money to develop streaming advantages which is so important in todays technology driven world and its more money to develop mobile device connectivity. The NBA has already gained that tech advantage and revenue growth superior to that of the NFL. That matters because American culture in sports and other industries will inevitably shift its mindset for the changing demographic. We are becoming more like the rest of the planet. The Census Bureau predicts that the United States will become a majority-minority country by 2043. Some will be dragged kicking and screaming. Some will never convert. But most will. As the NBA becomes more global, it will inevitably have owners and execut ives that understand the global fan base. Some of those owners and executives will be from the countries and culture that matches the global future of the franchise. We will adjust to seeing more diverse owners, more so in the NBA than the NFL and as we have already seen the globalization of the players themselves in basketball. I just dont foresee a future in which football can keep up when all the cultural factors make it so much easier to follow basketball. I believe the ratings will continue to drop, especially if there isnt two huge market teams in the Super Bowl. The NFL will always be popular, but just like baseball yielded to what is considered cool, football will eventually have to pass the torch. I think anyone over 40 needs to start adjusting.

The Things They Carried By O Brien Essay - 847 Words

Chelsea Ripley History 1302 The Things They Carried ABR Tim O’Brien’s interrelated stories of The Things They Carried recount the lives of fictional soldiers during the Vietnam War. Through O’Brien’s catalogs of the variety of stories, the working and reworking the details of his service and fellow soldiers, O’Brien is able to express the mental burden that they endure, to show the digression of innocence in a solider, and he is able to conclude a meaning for his life is post war. In the first story, the reader is introduced to the band of soldiers of the Alpha Company. O’Brien begins the dialogue from an unknown third party narrator, to describe the things the men carry; things issued like compass, fatigues (clothing), and a M-16. However, the emotional burdens that the soldiers bear have a separate weight. â€Å"They carried all the emotional baggage of men who might die. Grief, terror, love, longing- these were intangibles, but the intangibles had their own mass and specific gravity, they had tangible weight† (21). These burdens are only amplified by the soldiers’ young age and inexperience. Many men who fought in the Vietnam War were in their late teens and early twenties—fictional character O’Brien was 22. O’Brien recounts these soldiers as children, students and boyfriends who had no little to no perspective on how to rationalize killing, or how to come to terms with their comrades’ deaths. He speaks of his first encounter of death in the war, as the men shake hands withShow MoreRelatedThe Things They Carried By O Brien934 Words   |  4 Pages In O’Brien’s short story â€Å"The Things They Carried†, First Lieutenant Jimmy Cross thinks the death of his comrade, Ted Lavender is his fault. Jimmy Cross is only 22 years-olds, too young to take on the responsibilities of being First Lieutenant at war. Jimmy Cross’s Fascination with Martha reading and daydreaming about her letters and photos. Jimmy Cr oss is the way his mind could escape from the ugliness of the wars. In The Vietnam War, being a strong leader over the unit is impossible if theRead MoreThe Things They Carried By Tim O Brien892 Words   |  4 PagesThe Vietnam War was a long, exhausting, and traumatic experience for all of the soldiers and those who came with them. The Things They Carried, by Tim O Brien illustrates the different affects the war had on a variety of people: Jacqueline Navarra Rhoads, a former nurse during the Vietnam war, demonstrates these effects within her own memoir in the book, The Forgotten Veterans. Both sources exemplify many tribulations, while sharing a common thread of suffering from mental unpredictability. DesensitizationRead MoreThe Things They Carried By Tim O Brien1457 Words   |  6 Pagespertains to everyone regardless of their background. It conveys the same ideas to people from all across our society. Lastly, a classic is timeless, which means it has transcended the time in which it was written. In Tim O’Brien’s novel, The Things They Carried, he offers a new, intriguing way to view war or just life in general and also meets all of the crucial requirements mentioned above to qualify it as a book of literary canon. Though this book is technically a war novel, many people are attractedRead MoreThe Things They Carried By Tim O Brien1377 Words   |  6 Pageshave it as good as we do. Tim O’Brien’s The Things They Carried discusses many veterans who experience the burden of shame and guilt daily due to their heroic actions taken during the Vietnam War. The book shows you how such a war can change a man before, during, and after it’s over.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I reflect on the many conflicts America has been a part of, none can compare to the tragedies that occurred in The Vietnam war. As told in The Things They Carried (O’Brien), characters such as Norman BowkerRead MoreThe Things They Carried By Tim O Brien1242 Words   |  5 Pagesâ€Å"Tim O’Brien is obsessed with telling a true war story. O Brien s fiction about the Vietnam experience suggest, lies not in realistic depictions or definitive accounts. As O’Brien argues, absolute occurrence is irrelevant because a true war story does not depend upon that kind of truth. Mary Ann’s induction into genuine experience is clearly destructive as well as empowering† (p.12) Tim O’s text, The Things they Carried, details his uses of word choice to portray his tone and bias. Tim O’BrienRead MoreThe Things They Carried By Tim O Brien Essay832 Words   |  4 PagesSummary: â€Å"By and large they carried these things inside, maintaining the masks of composure† (21). In Tim O’brien’s The Things They Carried, the American soldiers of the Vietnam War carry much more than the weight of their equipment, much more than souvenirs or good-luck charms or letters from home. They carried within themselves the intransitive burdens—of fear, of cowardice, of love, of loneliness, of anger, of confusion. Most of all, they carry the truth of what happened to them in the war—aRead MoreThe Things They Carried By Tim O Brien896 Words   |  4 PagesTrouble without a doubt is what First Lieutenant Jimmy Cross carried around his shoulders because he was out in war, where mistakes happen. Lost and unknown of his surroundings he had to lead his men into safety, while destroying anything they found. First Lieutenant Jimmy Cross only holds onto one thing for hope and that is Martha, the woman who he hopes is a virgin to come back to. Tim Oâ €™ Brien introduces symbolism by adding a character that has a meaning of purity and a pebble, which symbolizesRead MoreThe Things They Carried By Tim O Brien1004 Words   |  5 Pagesafter coming home from his duty he decided to be a writer. His work â€Å"The Things They Carried† is about a group of soldiers that are fighting in the Vietnam War. The first part of the story talks mostly about physical items that each soldier carries, and also mentions the weight of the items as well. Though, there is one exception to the list of physical things. Lieutenant Cross is a character of the story, and Tim O’ Brien quickly states the how the lieutenant carries letters of a girl he loves.Read MoreThe Things They Carried By Tim O Brien1169 Words   |  5 Pagesbut are set in the past and borrows things from that time period. A story that fits this genre of literature is The Things They Carried. The story is about Tim O Brien, a Vietnam veteran from the Unite States, who tells stories about what had happened when he and his team were stationed in Vietnam. He also talks about what he felt about the war when he was drafted and what he tried to do to avoid going to fight in Vietnam. The Things They Carried by Tim O Brien was precise with its portrayal of settingRead MoreThe Things They Carried By Tim O Brien1369 Words   |  6 Pagesauthors use storytelling as a vehicle to convey the immortality of past selves and those who have passed to not only in their piece of literature but in their life as an author. In Tim O’Brien’s work of fiction The Things They Carried, through his final chapter â€Å"The Lives of the Dead,† O Brien conveys that writing is a matter of survival since, the powers of storytelling can ensure the immortality of all those who were significant in his life. Through their immortality, O’Brien has the ability to save

Disadvantage of This Method of Observing of Childeren Free Essays

Assignment task: The whole task must be completed in order to achieve the unit. You must show an understanding of diversity and inclusive practice throughout the assignment. You work in an early years setting with children aged 4 years. We will write a custom essay sample on Disadvantage of This Method of Observing of Childeren or any similar topic only for you Order Now A meeting is to be held to discuss the children’s social development. The children in this group will soon be moving to a different setting. 1. Describe the expected stage of social development of children aged 4 years and children aged 5 years The expected stage of social development of children aged 4 years| | The expected stage of social development of children aged 5 years| | 2. Consider how and why practitioners observe children in the setting: Describe ONE suitable method of observing and recording the social development of children aged 5 years| | Explain ONE advantage of this method of observing children| | Explain ONE disadvantage of this method of observing children| | Explain how observations can be used to support the development of children| | Explain why it is important to understand the pattern of development of children from birth to 16 years| | 3. Identify the main influences that may affect the social development of children| | 4. Describe how snack and meal times can support the social development of development| | 5. Write about how children’s development may be affected when they experience transitions and ways the practitioner can support children through transitions Write about how children’s development may be affected when they experience transitions| | Write about ways the practitioner can support children through transitions| | 6. Reflects on the reasons why everyday care routines are important in early years group settings| | How to cite Disadvantage of This Method of Observing of Childeren, Essay examples

Developing Products and Services System †Free Samples to Students

Question: Discuss about the Developing Products and Services System. Answer: Introduction: The strategy Bellamy is using for the China market is to make the strong distribution growth in China. This can be done by expanding the online and offline sales channels and network. The enhancement of the network enhances the presence of the physical stores in China (Lu, and Swaminathan, 2015). Another strategy that the company is following comprises of partnership with manufacturers that are registered in China, this is done by the company to set up their own manufacturing facility so that they can provide the products to the customers at moderate prices. The Bellamy should implement the new or improved supply chain to improve the availability of products in the physical stores. The company needs to smooth the supply chain that helps the company in achieving the objective for the Chinese market. The improved supply chain implementation will be best for the company because to create the appearance of the product on the physical stores is possible because of the effective supply chain (Fernie, and Sparks, 2014). The supply chain consists of the contract with the manufacturers such as Tatura Milk and Fonterra. As the company is willing to manufacture its own product the company requires the suppliers (Monczka, Handfield, Giunipero, and Patterson, 2015). The contract with the manufactures helps the company in identifying the best supplier for their company. The supplier will provide the raw material to the company for manufacturing the products for the company. After capturing the raw material company start with the manufacturing of the products. Once the manufacturing of the product gets complete then it goes for packaging and later on for the distribution of the product. The distribution of the product should be affected through this only the company will be able to make the product available on online and offline platforms being it physical stores or online website (Charter, and Tischner, 2017). The customer behavior says that they find it convenient to buy the products through online platf orms. This is the reason for selecting the strategy of the easy availability of the product at stores. If in case the people are not able to buy the product online they can check for the product in their nearby stores. This is the reason why a company is willing to enhance the availability of the product. The manufacturing of the product in China needs the analysis of the market of China. The market analysis can take place through surveys and personal interview. The evaluation of the survey and the interview will help the company in understanding the needs of the customers. The customer needs are must to be an analysis that helps the company in manufacturing the products. Product design is a must before manufacturing the product. After completing the manufacturing process the company testing of the product and the packaging of the product take place. The distribution of the product is the final process that the company performs. There are many online websites who invite the companies to sell their product on their portal apart from this company launch its mobile app and website through which company can provide the product to the customers. The company should provide the facility to the customers who order the product online. The after sales services enhance the customer experience fo r the product and service (Rushton, Croucher, and Baker, 2014). Implementation of strategy The implementation of the effective supply chain is must for the company. The company should bring the changes in the whole process. In the supply chain, the distribution of the products should be done properly. This formation and implementation of the strategy are done consider the strategic initiative that the company is willing to make the product available on the online as well as in the physical stores. This strategy is based on the time span of 3 years that the company uses to provide the availability of the product into the market. Key milestones Starting time Duration (months) Ending time Description Market analysis March 2014 4 months June 2014 Market analysis will be done with the help of surveys and interviews Evaluation of the customer demand July 2014 4 months October 2014 Customer demand will be evaluated to identify the needs Transporting of raw materials from suppliers November 2014 2 month December 2014 Supplier will send the raw material according to the demand of the company Design of the product January 2015 4 months April 2015 The company will design the product Manufacturing of the product May 2015 6 months October 2015 Manufacturing process will take place with the help of raw material Testing of the product November 2015 2 months December 2015 After manufacturing the product, testing of the product will take place Packaging of the product January 2016 3 month March 2016 The packaging of the product will be done Launch of the product April 2016 2 month June 2016 The company will launch the new product in the market Distribution of product to wholesalers July 2016 3 months September 2016 The product will be distributed to the wholesalers to make it available on the physical stores Distribution of product to retailer October 2016 3 months December 2016 The product will be distributed to the retailer to make it available to the end users. Making product available on online stores January 2017 2 months February 2017 The product will be available on the online stores so that customers can conveniently buy the products Delivery of the product March 2017 1months March 2017 The delivery of the product should be done on time so that it will enhance the customer experience. The Gantt chart is a chart which represents the implementation of the supply chain. This chart assists the company regarding starting and ending of the company that helps the company in analyzing the time it is going to take in the whole project (Baker, and Trietsch, 2013). The maximum time taken by the company is in the manufacturing of the product. Definitely, the product manufacturing is a most important process for the company. Measuring strategic initiatives The company should measure the strategy implementation to analyze the success of the plan, for measuring the strategic company should use balanced scorecard and strategy map. The measurement of the strategy is done by the company with the help of this two method and with the help of these strategy company will be able to identify the loopholes in the strategy of the company (Galliers, and Leidner, 2014). Once the loopholes will identify the company will be able to remove the hindrance. The balanced scorecard is the framework which is used by the company to measure the strategic success or failure. This scorecard consists of the 4 strategic perspectives that include finance, learning and growth, customer and internal business process (Cooper, Ezzamel, and Qu, 2017). Below image explains the concept of the balanced scorecard framework that is used by the company. This perspective helps Bellamy's company to measure the achievement of the strategy in the Chinese market. The table below the image consists of the goals, objectives and the measurement of the each of 4 perspectives of the Bellamy's for the Chinese market (Coe, and Letza, 2014). Perspectives Goals Objectives Measurements Customer Easy and convenient availability of the product will enhance the customer satisfaction. The company should make the product available on the physical as well on the online store. The company is willing to decrease the time from order booking to delivery of the product (Sainaghi, Phillips, and Corti, 2013). The company took the help of the online store to make the product available to the customers. The company delivered the entire product on time that reduces complaints of the company and helps the company in enhancing the customer satisfaction. Internal business In China, the company is willing to perform the effective distribution and was willing to manufacture the products in China itself. The company is willing to enhance the distribution network so that the availability of the product will increase. The company wants to bring the reduction in the cycle time so that the company will be able to accomplish the process as soon as possible. The strategic plan of the company helps the company in decreasing the cycle time of the company. The company performs tie-up with the different network (Tjader, May, Shang, Vargas, and Gao, 2014). Innovation and Learning Innovation is helpful in designing the product for the manufacturing. Product designing opens the ways for the manufacturing of the product (Perkins, Grey, and Remmers, 2014). In China, the company manufactures the product considering the demand of the customers. The company should reduce the time in designing the product so that manufacturing process will take place because launching the new product in the Chinese market is a very time-consuming process. The availability of the innovative products that fulfill the expectation of the customers will enhance the sales of the company. The company will be able to make the space in the market for their organic products. Financial The company needs to take care of the investment that they are going to make in the whole process. The effective management of the process will reduce the cost of the process (Wu, and Liao, 2014). The moderate prices and easy availability of the product attract the customers towards the organic products that enhance the revenue of the company. The company makes sure that they accomplish the process effectively and efficiently that helps the company in reducing the cost of the production. Moderate price will help the company in enhancing the market share. Strategy map The strategy map is the second measure that is used by the Bellamy's to measure the outcome of the success of the strategy in the Chinese market. The strategy map is the updated generation of the balanced scorecard. The map indicates the primary strategic goals that are adopted by the administration of the company. The strategy map is helpful for the managers of the company because they can check all the information in the single go (Quezada, and Lpez-Ospina, 2014). The Bellamys company will be able to achieve the goals and objectives of the company when the managers of the company will get all the details easily. The strategy map consists of the 4 goals such as finance, innovation, customer satisfaction or experience and the internal business processes. The image shows the connecting arrows that reflect the causal relationship of the strategic goals. The arrows in the image show a connection with the each perspective. The Bellamys actions in the Chinese market are connected with each other. Design of the products is must for the company to perform the manufacturing activities of the product. The manufacturing of the product will take place once the design of the product will be accomplished (Sivaraman, Al Balushi, and Rao, 2014). For designing the product the company needs to take the help of the innovative ideas. The innovative ideas lead to the effective designing of the product. Distribution of the product comes under the internal process of the business that helps the company in enhancing the product availability in the physical stores as well as on the online stores. Effective Distribution enhances the availability of the products and the services. Distribution is linked with the customer perspective according to the strategy map. Availability of the product with the quality and price leads to the improvement in the cost structure of the company (Gomes, Romo, and Caldeira, 2013). References Baker, K.R. and Trietsch, D., 2013, Principles of sequencing and scheduling. John Wiley Sons. Charter, M. and Tischner, U. eds., 2017, Sustainable solutions: developing products and services for the future. Routledge. Coe, N. and Letza, S., 2014, Two decades of the balanced scorecard: A review of developments. The Poznan University of Economics Review, 14(1), p.63. Cooper, D.J., Ezzamel, M. and Qu, S.Q., 2017, Popularizing a management accounting idea: The case of the balanced scorecard. Contemporary Accounting Research. Fernie, J. and Sparks, L., 2014, Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers. Galliers, R.D. and Leidner, D.E. eds., 2014, Strategic information management: challenges and strategies in managing information systems. Routledge. Gomes, J., Romo, M. and Caldeira, M., 2013, The benefits management and Balanced Scorecard strategy map: how they match. International Journal of IT/Business Alignment and Governance (IJITBAG), 4(1), pp.44-54. Lu, L.X. and Swaminathan, J.M., 2015, Supply chain management. Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015, Purchasing and supply chain management. Cengage Learning. Perkins, M., Grey, A. and Remmers, H., 2014, What do we really mean by Balanced Scorecard?. International Journal of Productivity and Performance Management, 63(2), pp.148-169. Quezada, L.E. and Lpez-Ospina, H.A., 2014, A method for designing a strategy map using AHP and linear programming. International Journal of Production Economics, 158, pp.244-255. Rushton, A., Croucher, P. and Baker, P., 2014, The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Sainaghi, R., Phillips, P. and Corti, V., 2013, Measuring hotel performance: Using a balanced scorecard perspectives approach. International Journal of Hospitality Management, 34, pp.150-159. Sivaraman, I., Al Balushi, A. and Rao, D.H., 2014, Application of Balanced Score Card (BSC), Strategy Map and Key Performance Indicators (KPI)-for an Engineering college in Oman. Asian Journal of Education and e-Learning (ISSN: 23212454), 2(01). Tjader, Y., May, J.H., Shang, J., Vargas, L.G. and Gao, N., 2014, Firm-level outsourcing decision making: A balanced scorecard-based analytic network process model. International Journal of Production Economics, 147, pp.614-623. Wu, W.Y. and Liao, Y.K., 2014, A balanced scorecard envelopment approach to assess airlines' performance. Industrial Management Data Systems, 114(1), pp.123-143.